Privacy Policy
The Rowan Labs Pty Ltd ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and protect information about you when you visit our website at https://naturlifeix.world/ or purchase our products.
1. Who we are
The Rowan Labs Pty Ltd, ABN 00 000 000 000, 12 Botanical Way, Sydney NSW 2000, Australia. Contact: info@naturlifeix.world.
2. Information we collect
We collect personal information that you provide directly to us, including:
- Name and phone number when you place an order via our contact or order form.
- Email address and message when you contact us through the website.
- Technical data automatically collected when you visit: IP address, browser type, pages visited, referring URL, time of visit - collected via cookies and analytics tools.
3. How we use your information
We use your personal information to:
- Process and fulfil your order and arrange delivery.
- Respond to enquiries and customer service requests.
- Improve the website and our products through analytics.
- Comply with legal obligations.
- Where you have consented: serve relevant advertising via Google Ads and measure advertising effectiveness.
4. Legal bases for processing (GDPR Art. 6)
Where GDPR applies, we rely on the following legal bases:
- Contract (Art. 6(1)(b)): processing necessary to fulfil your order.
- Consent (Art. 6(1)(a)): for analytics cookies, Google Ads tracking, and marketing communications - you may withdraw consent at any time via our cookie settings.
- Legitimate interests (Art. 6(1)(f)): for fraud prevention and website security.
- Legal obligation (Art. 6(1)(c)): for tax, accounting and regulatory compliance.
5. Google services
We use Google Analytics and Google Ads (including Remarketing) to understand website traffic and to serve relevant advertising. These services use cookies (including _ga, _gid, _gcl_au) to collect pseudonymous data. Google processes this data on our behalf as a data processor. We implement Google Consent Mode v2 - analytics and advertising cookies are only activated after you grant consent. You can learn more at policies.google.com/privacy.
6. Cookies
We use strictly necessary cookies (for site functionality and security), analytics cookies (Google Analytics), and advertising cookies (Google Ads). Details are in our Cookie Policy. You can manage your preferences via the cookie settings panel.
7. Data sharing and transfers
We do not sell your personal information. We may share your information with:
- Delivery partners and logistics providers necessary to fulfil your order.
- Google LLC (analytics and advertising) - data may be transferred to the United States. Google is certified under the EU-US Data Privacy Framework.
- Regulatory authorities where required by law.
8. Data retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, and for a period of 7 years thereafter for legal and tax compliance purposes. Analytics data is retained for 26 months.
9. Your rights
Depending on your location, you may have rights to: access your personal data; correct inaccurate data; request erasure; restrict or object to processing; data portability; withdraw consent at any time. To exercise any of these rights, contact us at info@naturlifeix.world.
Australian residents have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles. You may lodge a complaint with the OAIC (Office of the Australian Information Commissioner) at oaic.gov.au if you believe we have not handled your information appropriately.
10. Security
This website is served over HTTPS. We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure or destruction.
11. Children
Our website and products are not directed at individuals under 18 years of age. We do not knowingly collect personal information from minors.
12. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised "Last updated" date.
13. Contact
The Rowan Labs Pty Ltd · 12 Botanical Way · Sydney NSW 2000 · Australia · info@naturlifeix.world